SOFLOWER
Soffa Jacobs is SOFLOWER, a floral artist, based in Naarm (Melbourne), Australia. With a background in fashion and working as a costume designer in London, her work is led by design, colour and a playful use of different mediums.
Where fashion and art and nature co-exists, Soffa seeks to share joy on connecting you with nature. Her work is inspired by the immersive experiences of Japan’s Naoshima and Teshima Art Islands, where art, architecture and nature create an undeniable mark on the soul.
Soffa specialises in bespoke florals and unique designs that merge Ikebana with Australiana, often reflecting the personality and essence of her clients. Thinking beyond the conventional, she creates dreamlike floral experiences.
SOFLOWER STORE
We welcome you to our new resident floral studio, where we proudly share creative space with Australian jewellery designer Millie Savage.
337 Smith St Fitzroy, 3065
Tue - Sat
10:00 - 17:00
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Frequently asked questions
Our services
Our services include:
- Floral Design & Arrangements: Customised floral designs that complement the ambience of your event, from centrepieces to large scale installations.
- Event Consultation: We work closely with you & event planners, to design the perfect floral vision that aligns with the theme and colour scheme of your event. We provide creative packages including moodboards, concepts, styling, colour palette & costings to bring your vision to life!
- Delivery & Setup: On-time delivery and professional setup at your chosen venue, we plan set up and pack down times, co-ordinating with the venue event manager to ensure there is a seamless transition.
- Maintenance: Additionally we offer services where our team will stay on-site as needed to ensure your floral designs remain fresh and beautiful throughout the duration of the event, we also offer a take home bouquet arrangement service for additional cost.
Creative packages
- Moodboards: We have a visual representation of the theme or style you're aiming for. We create moodboards to help clients visualise the tone, texture, colours, and aesthetic of their project, ensuring the overall concept reflects the clients vision.
- Concepts & Themes: We develop concepts or themes that tie the vision together. Whether it’s a corporate event, a wedding, a product launch, or a photoshoot, presenting a well-rounded concept ensuring that every aspect of the project is cohesive.
- Styling Ideas: We can provide specific styling recommendations, from decor to accessories. Styling enhances the overall theme, taking the event to the next level.
- Colour Palette: We create a custom colour palette designed to set the tone for the event or project. Including swatches and combinations of primary, secondary, and accent colours that harmonise well together.
Event Experience
We have worked with fashion brands, corporate and high profile clients and some of Melbourne's most iconic venues including Siglo, Estelle, Carlton Wine Room, Poodle, Rocco’s Bologna, High Note & Panama Dining Room.
We excel in providing artistic floral creations, with many years of working in the fashion industry, we bring a design & style focused sensibility, creating a complete aesthetic.
We have catered to events for over 100+ guests, we ensure a seamless transformative experience, considered design and professionalism. From intimate table arrangements to striking focal points, Soflower delivers meaningful florals that leave a lasting impression.
Why choose SOFLOWER?
- We Care: We care for you! We understand what this event means to you and how important it is, we have an understanding of design, inspired by community, art, and culture and will ensure every detail is authentic to you, whether that be a new product launch, business event or meaningful celebration of someone’s life. It’s not just about the space but the overall experience.
- Tailored Designs: We specialise in design, and we plan accordingly to how we can create the most impactful arrangements designed to fit into your space, each arrangement is uniquely designed to match your specific event requirements.
- Attention to Detail: We are committed to excellence and leave nothing to chance when it comes to the quality and presentation of our floral designs.
- Experienced Team: Our team are thoughtful and take care of you and your needs. we bring expertise and creativity to every project.
- Dedicated Service: From the initial consultation to the final touch, our team will ensure your event is beautifully enhanced by our florals.
We are excited about the opportunity to collaborate with you and look forward to helping create an unforgettable experience.
Please connect with us below if you'd like to schedule a meeting to discuss your event further
